People call it “black hat SEO” for a reason.
For years, SEO experts have looked down on so-called black hat strategists. Even today, marketers see black hat SEO as the dark side of search engine marketing.
Mostly, that shady stereotype is correct.
Back hat strategies involve everything from keyword stuffing and PBNs to content automation and tiered link building.
Most of those strategies get a bad wrap for a good reason.
But there is one thing you should keep in mind.
A black hat SEO is simply a good strategy gone wrong.
In fact, the chart below shows how black hat and white hat SEO strategies often work and the results they bring.
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