Did you know that businesses make $2 for every $1 spent on pay-per-click (PPC) campaigns? PPC ads are an excellent way for you to drive valuable leads for your business. In fact, PPC visitors are 50% more likely to convert than organic traffic.
For more information visit here : https://www.webfx.com/blog/marketing/types-of-ppc/#:~:text=Types%20of%20PPC%3A%208%20Types%20of%20Paid%20Advertising%20to%20Grow%20Your%20Business,-By%20Macy%20Storm
