Imagine a business without Social Media and a product without Marketing nowadays?
MARKETING
Marketing is the heart of any business or organization to promote a brand, product or service to its target customers of preferred location with its formulated pricing. A product without marketing is a well without water. Marketing is important to make customer traffic, profits, brand loyalty. Marketing is done by either direct selling, online advertising, point of purchase sales, word of mouth advertising or through social media.
Social Media is the outcome of day -to -day changes in people’s advancement in lifestyle, technology, and public interaction. Social media makes people and their business easy to reach and get noticed. Social media helps people to understand the best available and trending in the market through likes, shares, videos, reviews and so on. For instance, a regular cycle of buying a product is changed from direct shopping to online shopping through social media by the impact of the product and the trust the sellers create to buy through social media marketing.
SOCIAL MEDIA MARKETING
We are in a world of online and everything is at doorstep digitally. Social media is a tool of the digital world and it helps to connect people and their business or service through marketing via Facebook, Twitter, Linkedin, Instagram, Whatsapp, and many more mediums.
The main objective of these social media sites is to promote a product, brand or service, gain customer traffic and increase conversion rate. These tools or applications serve the same goal with different social actions. Acquiring new customers and building a strong relationship with the existing customers is crucial in a business or service and social media helps way better here.
PURPOSE OF SOCIAL MEDIA PLATFORMS IN MARKETING
Social media has become part of our daily routine and we interact more on Facebook, Instagram, Twitter, Linkedin and platforms of our kind than in person or direct visit.
The first thing that comes to our mind is to
SEARCH in these platforms if we need details of certain product or brand or service.
COMPARE products of different brands or organizations.
CHOOSE the best out of several to be had.
PURCHASE the needful.
Well, that’s the main objective of social media platforms and their marketing strategy.
Their reach is immeasurable and it’s because of its context. One can have any content, images, text or video post and make it reach worldwide. From personal account to business manager facebook serves people of their kind. Advertising is building a block of any organization or business and Facebook never failed in it.
Facebook Ads helps to promote our brand or product, target selected customers, choose location i.e., demographic approach to increase leads and sales. Ads help in increasing engagement, brand awareness, store traffic, conversion rate.
Like, comment and share help to reach quick and increase traffic.
2.TWITTER
Every platform objective is the same but the context is different. The Twitter context in terms of short messages, tweets, images, and hashtags. Retweeting and sharing makes the post trend and reach it all over.
Twitter Ads helps to trend the tweets, hashtags or post of any person, brand, service.
3.LINKEDIN
If you are a business professional, you are never late to Linkedin.
The Linkedin business platform helps to connect with job providers, job seekers, students, and business organizations.
Linkedin Ads help to set campaign goals, placements and set ad of our requirement.
4.INSTAGRAM
Influencing via Instagram is infinite and the reach is unpredictable. I spend one hour average daily in a month which was shocking when I knew it. That’s the impact of influencers and Instagrammers.
Storytelling and picture post is signature of Instagram which makes huge traffic of people, likes and reposts.
Instagram Ads is similar to Facebook and promoting is easy and cost-effective.
There are several many platforms available to promote, advertise, engage, create leads and sales which altogether comes under social media marketing
TOP BENEFITS OF SOCIAL MEDIA MARKETING
YOU ARE HERE-BRAND AWARENESS
Building a brand is not as easy as it sounds. However, making your brand visible is more crucial than creating one. Social media marketing is the best way to know your brand or service digitally and tell them “YOU ARE HERE”.Creating Brand awareness through posts, videos, ads help to increase the customer rate. Reaching customers through social media marketing is easier and quicker than traditional marketing. By sharing about your product or service people will have a look at their doorstep and it increases brand recognition. Active social media marketing is very important to make business with a broad audience and reputation.
2. BUILDS TRAFFIC
Social media marketing helps to build traffic to your site directly. Inbound traffic is more through social media as it builds reputation and recognition through its profile content value and active brand availability. Connecting with different social media platforms helps to improve new traffic to the business. Not everybody uses the same platform and keywords to search for a product or service. Creating Social media profile helps to connect new customers of varied demographics.
3. GENERATE LEADS
Lead is not a sale in business. In general, Lead is the inquiry about customer information which is obtained through advertising. Social media campaigns provide lead generation ads to make leads easier. Generating leads in business is more crucial to know the willingness of customers in your product or service. More the leads more the chance of sales.
4. HIGH CONVERSION RATES
Patience and humanity help business or service to grow at a steady phase. Conversion is making your leads into customers. The conversion increases the sales percentage. The better your interaction with people the more you get the chance to make them your customer when they need your product or service. Interaction via posts and responding socially helps to build customer as it enhances brand loyalty.
5.HELPS RETARGETING
“ Sales and Customers should not be a one-time occurrence”.Healthy business happens only when you make your customers a permanent buyer. Targeting customers through social media marketing promotes business and sales. But Retargeting customers happens only when business profiles interact socially via likes, shares, and comments for the customer queries and appreciation. Response creates immense brand loyalty to your targets and helps regular sales.
6.COST EFFECTIVE
“ Who says NO when you get Cheap and Best”.Social media marketing is one kind of cost-effective business development method. Making you and your business social is completely free of cost and you make your marketplace digitally. Marketing via social media platforms helps promotion at the doorstep. Advertising increases sales. Direct advertising process requires huge manpower and money. But the reach is a big question? Social media advertising can be of desirable campaigns and can target a higher rate of people based on the cost of paid promotion.
Still, don’t have social media marketing profile? Create one and make your business visible without straining much. Who else hesitate to market online when promotion, leads, conversions, sales increase at a tremendous rate? It’s never too late, connect digitally and build your business or service with a wider audience.
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